Prepared for Dr. Jo McShane and the team by Eric Berg, crush · Download the PDF
Proposal 588 · 1 November 202601 Where we started
What we built it around.
- 01
My dad started the practice. I started kindergarten.
Dr. Jo's own line from the Cheers to 50 Years post: September 1974, when Dr. Verne opened the practice. Option 1 sets it under the two of them, in ovals drawn from the rules of your logo.
- 02
A team that stays.
At your 50th, Dr. Verne joked that your newbie had only been there 15 years. Option 2 builds on that joke, with your Fern Road building lit at dusk and your patients' own reviews beside it.
- 03
Fifty years of Oceanside families.
From the first tooth to the golden years, since 1974. Option 3 plays your own practice film as four chapters: Fern Road, the front desk, the chair and the whole team.
Proposal 588 · 1 November 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, in the same look, with your own words and photos. On your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your patient list, so the people who already know you hear about the new site from you.
- 04$495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Hire Whoever, our sister company: a voice assistant built around your business that picks up your line when you can't. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 8 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 588 · 1 November 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and add us as an administrator on your Squarespace site. Nothing on your live site changes until you say.
- Days 1 to 7
We finish the site
We build the new design into your Squarespace site. You preview every page before it goes live.
- Launch
It goes live
The new design goes live on your site, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $3,500 |
| To start, when you say go (50%) | $1,750 |
| When the site goes live | $1,750 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- Your site and domain, in your own Squarespace account and your name.
- You keep editing your pages, products and posts in Squarespace, just like now.
- No commitment on anything monthly. Cancel anytime; the design stays yours.
Proposal 588 · 1 November 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
Nothing moves. You stay on Squarespace, at the same addresses, with the same pages and business details, so everything Google already knows keeps working. The new design is fast and built for phones first, which Google rewards. We don’t promise rankings.
- 02
Is it secure?
Yes. Your site stays on Squarespace, which looks after the hosting, security updates and checkout. The new design is tested on a preview of your real site before anything goes live.
- 03
Who owns it?
You do. The site and the domain stay in your Squarespace account, in your name. Nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 05
When do I pay?
Half ($1,750) when you say go, the rest ($1,750) when the site is live. You've seen the homepage before paying anything.
Proposal 588 · 1 November 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 1 December 2026.
Your pick01Father and daughterSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co